In 2018 I was tasked with redesigning and rebuilding a lead generation website for StayFit24, a fitness club with over a dozen locations in the Midwest. I took information from the previous website to create an updated and modern gym website to compete with local competitors.
An obstacle I faced during this project was the complexity of the POS systems at each location-meaning that potential leads could not sign up for memberships directly on the website. Because of this, multiple lead-gen forms and CTA buttons were placed throughout the site in lieu of any sign-up or payment integration.
While the layout and design of each location page are almost identical, specific information like location, hours, banners, and staff are dynamically updated within different collections via Webflow CMS. Store managers would then be able to submit changes as needed to update their location.
Home | About | Personal Training | Success Stories | 5 Different Submission Forms | 14 Dynamic Locations
Wire Frame | Plugin Integrations | Design