In 2018, the DVD rental chain Family Video branched out into the cannabis industry and started carrying CBD products in its stores. Part of the challenge of selling this product was finding a way to educate potential customers on the health benefits and legality of the substance. We ended up crafting a 6 month educational content campaign to help the public understand why their local DVD rental store started carrying cannabis. Video content was a major part of this campaign as it cemented the branding of health products at Family Video.
I produced, filmed, and edited all CBD video content for social media channels, YouTube, paid advertising, and in-store content.
Story Board | On-site Audio & Video | Color | Editing | Sound