As Senior Web and UX Specialist, I oversee new page builds, content updates, and site maintenance for the Chamberlain Organic and Paid Landing Page experiences. I work with cross-functional teams, including the development, marketing, business analytics, and creative teams, as well as other site UX specialists from across the organization's portfolio. I am also a founding member of the CRO (Conversion Rate Optimization) program and have worked with several world-class design agencies to bring new user journeys to life through iterative A/B testing and thorough analysis. I have supported key marketing initiatives like program launches, commencement ceremonies, microsite migrations, and website redesigns.
chamberlain.edu
chamberlain.edu/lp
Drupal | Agile | Azure Dev Ops | Jira | Figma | Google Optimize | Optimizely | Hotjar | Usertesting | UserZoom | Content Square | SiteImprove